8 Essential Amazon Seller Tools: What You Should Actually Use
Selling on Amazon today is a lot more competitive than it was a few years ago. More sellers, more products, and more advertising mean that success depends on the tools you choose. From product research and FBA inventory management to Amazon digital marketing and social media visibility, every serious Amazon seller needs a strong toolkit.
The We One, a professional digital marketing agency in the USA specializing in Amazon Seller Central USA management, helps sellers grow faster by using the right strategies, tools, and social media techniques. This article breaks down the 8 essential Amazon seller tools, while also covering important topics like Amazon’s social media app, Amazon social media marketing jobs, and the responsibilities of an Amazon FBA seller.
1. Amazon Seller Central USA – Your Main Control Center
Before diving into third-party tools, you must understand Amazon Seller Central USA — the heart of your entire business. This dashboard helps sellers manage:
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Inventory
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Orders
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Ads & campaigns
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Returns
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Brand tools
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Payments & reports
Whether you access it through Amazon Seller Central USA login or phone, this is where every operational decision begins. If you’re selling in the U.S. marketplace, this platform is non-negotiable.
Many sellers also manage multiple regions like Online Amazon Canada, meaning Seller Central becomes even more essential. The We One helps sellers optimize their Seller Central Amazon USA accounts so they can scale faster.
2. Helium 10 – The Tool Every Amazon Seller Should Use
One of the most powerful tools for Amazon sellers is Helium 10. Almost every 6-figure and 7-figure seller uses it because it offers everything:
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Keyword research
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Competitor analysis
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Product research
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Listing optimization
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Refund automation
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Inventory tracking
Helium 10 also helps with Amazon FBA seller responsibilities, especially when dealing with restocking, shipment planning, and predicting future demand. Its inventory alerts reduce overselling, which could otherwise lead to account violations.
Helium 10 also supports sellers offering Amazon custom products by providing keyword data for unique or customizable listings.
3. Jungle Scout – Best for Market Research
If you’re launching new products, Jungle Scout is another must-have. It simplifies decisions by revealing:
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Market demand
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Sales estimates
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Supplier database
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Niche competition
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Profit analysis
It even supports sellers who operate across regions like Amazon USA and Amazon Canada, making it a favorite for global businesses.
4. Keepa – Price Tracking Made Easy
Keepa is essential for tracking price changes and sales rank history. This helps sellers avoid entering unstable or oversaturated markets. Keepa’s historical charts also help sellers plan FBA inventory management, especially during seasonal price fluctuations.
If you buy products wholesale or check competitors regularly, Keepa becomes invaluable.
5. SellerApp – PPC + SEO Powerhouse
SellerApp combines advertising tools with strong analytics. It is ideal for:
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PPC bid optimization
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Keyword tracking
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Listing quality checks
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Competitor ranking monitoring
SellerApp is also used in social media marketing for Amazon sellers, as it helps find high-intent keywords that can be used in social ads or promotional campaigns.
6. Viral Launch – Product Intelligence for Fast Scaling
Viral Launch is another top-tier tool used by large Amazon brands. It helps with:
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Market intelligence
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Competitor monitoring
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Keyword discovery
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Launch tracking
It also supports Amazon FBA inventory management by offering demand forecasting and sales movement insights.
7. Sellics – Amazon PPC Automation Tool
If you’re running Amazon ads, Sellics is a game-changer. It helps automate:
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PPC campaigns
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Bid adjustments
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Profit analysis
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Auto vs manual campaign strategy
Many brands use Sellics as part of their Amazon digital marketing strategy to scale faster without wasting ad spend.
8. FeedbackWhiz – Review & Email Automation
Reviews are still the number one trust factor on Amazon. FeedbackWhiz helps sellers:
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Send automated review requests
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Track negative feedback
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Analyze customer satisfaction
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Maintain high seller ratings
This tool strongly supports Amazon social media customer service because it helps sellers respond quickly to unhappy customers.
Amazon’s Social Media Ecosystem
Amazon uses many social platforms to promote products and maintain its brand presence:
1. Amazon Facebook
Amazon runs multiple Facebook pages for deals, product launches, events, and seller announcements.
2. Amazon Spark
This was Amazon’s social discovery feature similar to Instagram. It focused on product inspiration and lifestyle content.
3. Amazon’s Social Media App
Amazon has integrated tools that help sellers connect with shoppers through posts, videos, and creator-style content.
4. Amazon Social Media Followers
Across platforms like Facebook, Instagram, TikTok, and Twitter, Amazon has hundreds of millions of followers, making it one of the most influential brands online.
5. Amazon Social Media Marketing Jobs
These roles include:
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Content creators
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Campaign managers
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Influencer coordinators
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Brand growth managers
Social Media Marketing for Amazon Sellers
Social media increases visibility, builds trust, and drives external traffic to your listings. Sellers commonly use:
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Facebook pages
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Instagram stories
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TikTok product demos
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Pinterest product pins
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YouTube reviews
A strong external traffic strategy increases ranking on Amazon, which is why many sellers prefer outsourcing to agencies like The We One, which specializes in Amazon-focused digital marketing.
Amazon Social Media Marketing Strategy (With Examples)
Amazon uses:
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Influencer marketing
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Short-form videos
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Brand storytelling
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Customer testimonials
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Humor-based campaigns
Example:
Amazon once launched a massive TikTok campaign during Prime Day, using influencers to demonstrate “favorite finds,” resulting in millions of impressions.
Amazon Social Media Marketing PDF
Many sellers download guides like the Amazon Social Media Marketing PDF, which covers:
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Optimization strategies
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Advertising formulas
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External traffic tips
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Social posting schedules
The We One provides custom PDFs and training resources for sellers seeking long-term growth.
Conclusion
Using the right Amazon seller tools is no longer optional—it’s essential. Whether you’re managing Amazon Seller Central USA, running ads, handling FBA inventory management, analyzing competitors, or building a strong social media presence, each tool plays a major role in your success.
If you’re looking for expert help, The We One is one of the top digital marketing service providers in the USA specializing in Amazon growth, social media marketing, PPC optimization, and account management.
FAQs
1. What is the best tool for Amazon sellers?
Helium 10 and Jungle Scout are the most popular and powerful tools for both new and experienced sellers.
2. How do I access Amazon Seller Central USA login?
Visit sellercentral.amazon.com and sign in using your U.S. marketplace seller credentials.
3. What is Amazon Spark?
Amazon Spark was a social discovery platform where users shared product experiences, similar to Instagram.
4. How does social media help Amazon sellers?
Social media increases visibility, boosts ranking, and improves brand trust through external traffic.
5. What are Amazon FBA seller duties?
These include inventory planning, labeling, shipping to FBA warehouses, listing optimization, and customer service.
