Services / Demand-Side Platform
Amazon Demand Side Platform (DSP) Management
Reach beyond the Amazon.com platform with Amazon DSP and target your customers everywhere on the web
Just a few of the top brands that trust THE WE ONE
Our experienced Amazon DSP advertising specialists put your brand first
We’ve learned a lot from generating $2.2 Billion in revenue for our Partners. Let us
put that knowledge to work for you.
Average year over year profit growth
PPC sales growth
ROAS
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
Get maximum returns from your
advertising budget
With DSP, we leverage Amazon’s unmatched vault of buyer data to put your brand directly in front of the ideal customer… just as they’re ready to buy
Laser-focused audience targeting
Drive millions of dollars in new product sales by harnessing Amazon’s powerful first-party data and targeting capability
Access in-depth reporting
Maximize your ROI through our comprehensive reporting and expert optimization, fueled by DSP’s powerful visibility into off-Amazon ad performance
Reach shoppers anywhere
Connect with your customers wherever they are online – from news sites to Amazon devices – and bring them back to your brand
Drive discovery, purchase, and loyalty
Make your whole advertising strategy run like clockwork by targeting customers at every stage of the buyer’s journey
Is Amazon DSP the
best kept secret in
advertising?
Targeting your ideal customers has become more and
more difficult on the traditional ad platform… DSP makes
it easy – and highly profitable
Exclusive ad inventory
Secure premium ad real estate that you can’t get anywhere else, including Twitch, Amazon Prime, and other leading content platforms
First party data
Amazon knows exactly what people buy, browse, and save for later. Amazon DSP turns those audience insights into winning ad campaigns
Scalable advertising
As a programmatic advertising platform, Amazon DSP is both efficient and scalable, expanding your brand’s reach without spending a fortune
Brand safety
Amazon’s DSP placements are thoroughly vetted to make sure they’re 100% brand-safe and never appear next to questionable content
Simplify Your Path to Amazon PPC Growth
You already know that Amazon Sponsored Ads are a critical part of long-term growth for your Amazon channel. To get better results in less time from your PPC campaigns, schedule a free strategy session with one of our experienced Amazon ads specialists.
Frequently Asked Questions
DSP is a demand-side platform that lets you programmatically buy ads to reach new and existing audiences on Amazon and off Amazon, through third-party publishers and Amazon’s exclusive inventory including:
- Amazon Fire Tablet
- Streaming on Fire TV
- Twitch
- Alexa Audio
- Display and Video
DSP is the next level of growth for established brands looking to drive sales and reach new-to-brand audiences. Amazon’s is the only DSP with exclusive Amazon inventory and 1P data, which lets you reach your target audience wherever they are online.
By activating remarketing, you can re-engage visitors to drive sales, or remind past buyers to repurchase and increase SNS subscriptions.
Using Amazon’s 1P data, you can target shoppers in-aisle to build awareness with audiences already interested in your niche, thereby driving conversions downstream.
A minimum of 100k sessions/mo and $100k total sales/mo 1-3 hero products with 15 reviews at 3.5 stars
Note that you don’t need custom assets to start. We can build responsive creatives using your product ASINs and videos you already use on Sponsored Ads.
One of the main differences between the two options is that Amazon Managed Service comes with a $35K – $50K min order fee, whereas Canopy has a $5K min order fee.
Canopy’s experts have more flexibility when it comes to launching new orders to test audiences and creatives without a minimum spend requirement. As an Agency Partner, we have dedicated support for planning and optimizations to drive campaign performance and consistently exceed Amazon benchmarks.
We also give you access to a Manager Account console. Want to see a specific campaign, KPI or time frame? No problem, just sign in to your own link to see performance.
